Dark & Natural 5 Minute Permanent Hair Color, Natural Black

#1 Haircolor Designed for Men of Color*

Dark & Natural 5-minute conditioning permanent haircolor is specially designed for men of color. Rich, deep color provides natural-looking gray blending coverage that lasts up to 6 weeks while conditioning in softness.

Moisture Rich Formula

Formulated with Aloe Vera and Honey to fortify and moisturize hair.

Conditions in softness without damaging ammonia.

Locks in color and leaves hair soft, manageable, and healthy-looking.

5 Minutes to Natural-looking Gray Coverage

3 Easy Steps

Step 1: Preparation:

Put on gloves. Twist off the tip of the Dark & Natural Conditioning Developer applicator cap (#1). Remove the cap from applicator bottle. Pour entire contents of the Dark & Natural Permanent Haircolor Bottle (#2) into the Dark & Natural Conditioning Developer applicator bottle (#1). Replace the applicator cap securely. Place your gloved finger over open tip. Point away from your face and shake thoroughly until mixture is totally blended. Never leave the tip unopened after mixing. The container may burst.

Step 2: Application And Timing:

Evenly squeeze the applicator bottle to apply color mixture on dry hair. Start at temples, hairline or wherever hair is grayest. Work gently through hair as you would a shampoo to ensure good distribution and saturation. Comb through gently if necessary making sure to cover all parts. Use as much mixture as needed to wet hair thoroughly and uniformly. Remember: Do not take more than 3 minutes to complete application! Do not save any unused mixture. The container may burst. Wait 5 Minutes.

Important - Start timing yourself after the application is completed. It only takes 5 minutes.

Wait only 5 minutes. Yes, that’s all it takes! Rinsing your hair immediately after only 5 minutes gives you the right amount of natural-looking color. For darker coverage and blending, leave haircolor on longer. Do not exceed 15 minutes.

Step 3: Rinse and Shampoo:

Add a little warm water and work into lather. Rinse thoroughly until water runs clear. Towel blot excess water from hair. Apply contents of Conditioning Shampoo Packet (#3), lather and rinse well. Repeat. Towel dry hair and style.